This is gonna be super short, for those of you like me who have a short attention span. If you’re an Artist or Influencer and want to land sponsorships, it’s important to understand the concept of “value for value”. Get this down and you’ll la ...
Marketing That Matters
(Photo credit: Detroit Riverfront Conservancy) If you work with a nonprofit, you know they generally focus on their mission, stakeholders and fundraising. How nonprofits go about their work varies greatly, and I know from experience that marketing campai ...
On Stage at SUMMER NAMM 2022: Music Retail – How to Put Artist and Influencer Marketing to Work
Originally given online as part of NAMM's "Believe in Music '' 2022, I was asked to reprise my presentation "Music Retail: How to Put Artist and Influencer Marketing to Work" live at NAMM in Anaheim this summer.The short video looks into new ways you can ...
Marketing “In The Spirit”
It’s been a tough few years. A world-wide pandemic and civil uprisings impacted us all. People feel particularly anxious. There’s little agreement on facts; truth is relative and all we seem to do is yell at one another. If you’re in MI, an influencer, wo ...
On stage at NAMM’s virtual “Believe In Music” – How To Put Artist & Influencer Marketing To Work
I had the honor of being a presenter at NAMM's virtual "Believe In Music" event in January.My topic, "How To Artist & Influencer Mareting To Work" looked at how organizations can implement a strategy long being used by many large organizations, and is ...
How to Take Your Sales To The Next Level Through Values – Based Marketing
I love Bear. Not a “Bear'' (as in the big scary animal) but my friend’s little dog Bear. He’s cute, cuddly and super smart. Maybe that’s why I like Subaru car commercials so much; almost anything to do with dogs makes me smile. Interestingly, I found mys ...
5 Tips To Supercharge Manufacturer And Retailer Sales Through Artist Relations
Advertisements or promotions using endorsees are seemingly everywhere. Why? Because manufacturers and retailers know that customers pay attention to the people they like or respect.I’ve seen 1st hand how the right endorsee, partnering with the right compa ...
On Stage at SUMMER NAMM 2021: Navigating Business In Times Of Unrest
In July 2021, I had the honor of being a presenter at the Summer NAMM trade show. The NAMM Show is an annual event in the U.S. that its organizers describe as "the world’s largest trade-only event for the music products, pro audio and event tech industry" ...
Getting that job (or internship) in the Music Industry during a time of uncertainty
It’s time to go after a job or internship. Your educational background is solid and the resume is clear and well-written. You’re good to go, right?Wrong.You are entering a job market unlike any other. While certainly, the coronavirus is the biggest factor ...
“Blowin In The Wind…” – Navigating Business during a time of Civil Unrest
“...And how many ears must one man have, Before he can hear people cry? The answer, my friend, is blowin' in the wind. The answer is blowin' in the wind… - Bob Dylan2020 was a hard year for many music retailers, with the most obvious reason being Covid-1 ...