It’s been a tough few years. A world-wide pandemic and civil uprisings impacted us all. People feel particularly anxious. There’s little agreement on facts; truth is relative and all we seem to do is yell at one another. If you’re in MI, an influencer, work in the nonprofit sector, or an artist or own a small business, it’s harder than ever to reach more fans, customers, donors, & subscribers. What’s the solution?
One answer may lie in “Spiritual Marketing”.
We’re all affected by the world around us, and during times of uncertainty, people want things they can believe in. Authenticity is key to connecting with people in real, significant ways, and this is what lies at the heart of Spiritual Marketing. Spiritual Marketing is not about religion; it’s about an intent of honesty, sincerity and consideration for the end user. Author Tony Teegarden describes it this way:
“Spiritual Marketing is when we articulate & convey our authentic beliefs about a product or service in a way that’s both transparent & conscious of the end users benefit.”
In a world of uncertainty, this is a profoundly powerful concept; one well worth reading a few times. It doesn’t point to a graph, data or marketing template, but is potentially no less important given that this influences all marketing. It’s a practice that asks you to do something surprisingly natural: to allow your own beliefs & values to be present in how you connect with the people you seek to influence. When your marketing aligns with your beliefs & values, you give people something they can believe in.
An “Influencer” might demonstrate their support of diversity by featuring people from different cultures in their content, or a music retailer could show support for gender equality by featuring women in an upcoming series of planned “how to” videos for a piece of highly technical pro audio gear.
How would your staff, customers & community respond? More importantly, how would you feel? In Spiritual Marketing, you don’t leave who you are; you embrace it.
We live in unique times, and understanding how those times impact the people you want to influence is important. During a time of uncertainty, authenticity is at a premium, and “Spiritual Marketing” is a way to think about this. In calling us to be honest, transparent, and considerate of the end-users’ benefit, “Spiritual Marketing” is a strategy well suited to the divisive times we now live in.
Organiksol Marketing provides content writing services for websites, product descriptions, ebooks, sales collateral and social media. Foreign language translation is available.
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