This is gonna be super short, for those of you like me who have a short attention span. If you’re an Artist or Influencer and want to land sponsorships, it’s important to understand the concept of “value for value”. Get this down and you’ll la ...
On Stage at SUMMER NAMM 2022: Music Retail – How to Put Artist and Influencer Marketing to Work
Originally given online as part of NAMM's "Believe in Music '' 2022, I was asked to reprise my presentation "Music Retail: How to Put Artist and Influencer Marketing to Work" live at NAMM in Anaheim this summer.The short video looks into new ways you can ...
Marketing “In The Spirit”
It’s been a tough few years. A world-wide pandemic and civil uprisings impacted us all. People feel particularly anxious. There’s little agreement on facts; truth is relative and all we seem to do is yell at one another. If you’re in MI, an influencer, wo ...
On stage at NAMM’s virtual “Believe In Music” – How To Put Artist & Influencer Marketing To Work
I had the honor of being a presenter at NAMM's virtual "Believe In Music" event in January.My topic, "How To Artist & Influencer Mareting To Work" looked at how organizations can implement a strategy long being used by many large organizations, and is ...
5 Tips To Supercharge Manufacturer And Retailer Sales Through Artist Relations
Advertisements or promotions using endorsees are seemingly everywhere. Why? Because manufacturers and retailers know that customers pay attention to the people they like or respect.I’ve seen 1st hand how the right endorsee, partnering with the right compa ...
On Stage at SUMMER NAMM 2021: Navigating Business In Times Of Unrest
In July 2021, I had the honor of being a presenter at the Summer NAMM trade show. The NAMM Show is an annual event in the U.S. that its organizers describe as "the world’s largest trade-only event for the music products, pro audio and event tech industry" ...
Getting that job (or internship) in the Music Industry during a time of uncertainty
It’s time to go after a job or internship. Your educational background is solid and the resume is clear and well-written. You’re good to go, right?Wrong.You are entering a job market unlike any other. While certainly, the coronavirus is the biggest factor ...
“Blowin In The Wind…” – Navigating Business during a time of Civil Unrest
“...And how many ears must one man have, Before he can hear people cry? The answer, my friend, is blowin' in the wind. The answer is blowin' in the wind… - Bob Dylan2020 was a hard year for many music retailers, with the most obvious reason being Covid-1 ...
5 things an artist should know to help them get paid
It was hard for musicians to make money...and that was before Covid19. Yet in some cases, artists are either unaware of potential sources of money or under-utilize others. If you're under quarantine anyway and have extra time on your hands, here are 5 thi ...
New to Livestreaming? Here are 3 basic tips for beginners
Been thinking about live streaming? There's tons of gear options and other considerations. As your knowledge grows, you'll naturally seek greater detail on individual subjects, but for now, here are three tips to get you started: 1. Ask the right qu ...