(Photo credit: Detroit Riverfront Conservancy) If you work with a nonprofit, you know they generally focus on their mission, stakeholders and fundraising. How nonprofits go about their work varies greatly, and I know from experience that marketing campai ...
On Stage at SUMMER NAMM 2022: Music Retail – How to Put Artist and Influencer Marketing to Work
Originally given online as part of NAMM's "Believe in Music '' 2022, I was asked to reprise my presentation "Music Retail: How to Put Artist and Influencer Marketing to Work" live at NAMM in Anaheim this summer.The short video looks into new ways you can ...
5 Tips To Supercharge Manufacturer And Retailer Sales Through Artist Relations
Advertisements or promotions using endorsees are seemingly everywhere. Why? Because manufacturers and retailers know that customers pay attention to the people they like or respect.I’ve seen 1st hand how the right endorsee, partnering with the right compa ...