This is gonna be super short, for those of you like me who have a short attention span. If you’re an Artist or Influencer and want to land sponsorships, it’s important to understand the concept of “value for value”. Get this down and you’ll la ...
Marketing That Matters
(Photo credit: Detroit Riverfront Conservancy) If you work with a nonprofit, you know they generally focus on their mission, stakeholders and fundraising. How nonprofits go about their work varies greatly, and I know from experience that marketing campai ...
On Stage at SUMMER NAMM 2022: Music Retail – How to Put Artist and Influencer Marketing to Work
Originally given online as part of NAMM's "Believe in Music '' 2022, I was asked to reprise my presentation "Music Retail: How to Put Artist and Influencer Marketing to Work" live at NAMM in Anaheim this summer.The short video looks into new ways you can ...
Marketing “In The Spirit”
It’s been a tough few years. A world-wide pandemic and civil uprisings impacted us all. People feel particularly anxious. There’s little agreement on facts; truth is relative and all we seem to do is yell at one another. If you’re in MI, an influencer, wo ...
On stage at NAMM’s virtual “Believe In Music” – How To Put Artist & Influencer Marketing To Work
I had the honor of being a presenter at NAMM's virtual "Believe In Music" event in January.My topic, "How To Artist & Influencer Mareting To Work" looked at how organizations can implement a strategy long being used by many large organizations, and is ...
How to Take Your Sales To The Next Level Through Values – Based Marketing
I love Bear. Not a “Bear'' (as in the big scary animal) but my friend’s little dog Bear. He’s cute, cuddly and super smart. Maybe that’s why I like Subaru car commercials so much; almost anything to do with dogs makes me smile. Interestingly, I found mys ...
5 Tips To Supercharge Manufacturer And Retailer Sales Through Artist Relations
Advertisements or promotions using endorsees are seemingly everywhere. Why? Because manufacturers and retailers know that customers pay attention to the people they like or respect.I’ve seen 1st hand how the right endorsee, partnering with the right compa ...
On Stage at SUMMER NAMM 2021: Navigating Business In Times Of Unrest
In July 2021, I had the honor of being a presenter at the Summer NAMM trade show. The NAMM Show is an annual event in the U.S. that its organizers describe as "the world’s largest trade-only event for the music products, pro audio and event tech industry" ...
What is Organiksol Marketing?
If you’re reading this, chances are you’re wondering exactly what it is we do. Simply put, Organiksol is a marketing firm that focuses on music-related companies, nonprofits and small businesses. We specialize in working with companies to “uncover” the v ...
10 hints for writing better content
Be it a website, blog, fan page, or other, you have limited words to tell your story. Here are 10 things that will help you write better content: 1. Everything starts with good grammar and punctuation. Nothing’s worse than finding the right prod ...