In July 2021, I had the honor of being a presenter at the Summer NAMM trade show. The NAMM Show is an annual event in the U.S. that its organizers describe as “the world’s largest trade-only event for the music products, pro audio and event tech industry”.
Interestingly, the invitation for me to speak grew out of an article I’d written earlier which looked at the effect of civil unrest on business. A few informal conversations with my NAMM contact revealed a surprisingly progressive attitude and a real awareness of the need to tackle issues that at times can be uncomfortable to talk about.
After being formally invited as a presenter, I took a much deeper dive into the subject, and interviewed retailers, HR specialists and colleagues in the business. I’m truly proud of the result – the talk I gave provided both practical and social perspectives about doing business during a time of civil unrest. Attendees left with a better understanding of how current societal issues can impact their business, along with a solid foundation for creating “an emergency plan for civil unrest”.
I invite you to view my presentation, and welcome any comments you have. Just email me at organiksol@gmail.com.
Organiksol Marketing is an accomplished, collaborative & innovative marketing team recognized for driving sales and engagement. Using our experience with musical instrument manufacturers, record labels, non-profits, artists and entrepreneurs, we “speak” the customer’s language like few can. By focusing on their values, likes & dislikes, we implement strategies, campaigns and content that emotionally connects with customers to get results. Read more on What we do.
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